Ahead of the 2020 general election we lanched the Voting Info Cener, an in-app destination on Instagram to register to vote, request an absentee ballot, as well as find all the info you needed to help you know how the heck to even vote in such unprecedented times.

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The campaign launched with an interactive election-themed sticker pack as well as ads that promoted the Info Center across IG Stories and Feeds and allowed people to click through. 

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The campaign garnered massive press (including Vogue, hey look Ma I'm in Vogue!) and had a massive social impact, ultimately registering over 4 million people to vote and helping to set a record for the most young people to ever vote in a presidential election.