Verizon's network is the best. But, unfortunately every competing network claims the same. We realized the best way to differentiate our claim was to show it, not say it. So we launched a no frills global campaign with hundreds of authentic peaks at the people and the infrastructure who make the network the best. For the most part, every media market had custom spots featuring location specific messaging to prove our point. But a few spots like Ice Tower have been particular popular and aired in the Super Bowl and World Cup.

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Role: Creative Director, Copywriter

Client: Verizon

Agency: The Community