Witness believes that anyone can be an activist by using your cellphone to find your voice, tell your story, and change the world. We wanted to make sure their message could reach anyway, so we took it to the streets of New York. We used massive projection mapping on iconic NYC buildings to interrupt busy New Yorkers and literally show them the power of visual story.

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Role: Creative Director and Copywriter

Client: Witness.org

Agency: In house pro bono at Viacom

Director: Vanessa Black